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As parents, we’re on a constant quest for the holy grail of children’s clothing: outfits that are stylish enough for a photo op, comfortable enough for the playground, and durable enough to survive it all. It’s a tall order, but one brand is proving it’s possible. Enter Toobydoo, the children’s fashion brand that’s bringing a splash of joy and a dose of practicality to kids’ wardrobes across Canada. Embodying the motto “go happy, go lucky,” Toobydoo offers a refreshing take on children’s wear that lets kids be kids, in style. In this post, we’ll dive into what makes Toobydoo a standout option for discerning parents, explore its unique features, and highlight some of the most popular items that can elevate your child’s wardrobe from ordinary to extraordinary.
From a Designer’s Vision to a Global Sensation
What sets Toobydoo apart from the sea of children’s brands? It all starts with the brand’s core philosophy. Established in 2009 by designer Paul Lips, Toobydoo was born from a desire to infuse fun directly into functionality. The designs are known for their modern, clean lines paired with vibrant, unexpected color combinations. It’s a style that feels both timeless and completely fresh.
This commitment to quality and unique design hasn’t gone unnoticed. Toobydoo has been celebrated in the pages of iconic publications like VOGUE, Nickelodeon, and In Style. You might even spot their cheerful designs on the big screen or at glamorous red carpet events, worn by the children of style-savvy celebrities. This acclaim speaks volumes about the brand’s ability to merge high fashion with the realities of childhood. They prioritize soft, high-quality materials, from natural-fabric swimwear to breathable cotton dresses, ensuring that every piece feels as good as it looks.
Signature Styles for Every Summer Adventure

Toobydoo’s collection is a masterclass in playful elegance. Each piece is thoughtfully designed to celebrate the spirit of active play while still looking put-together.
Dresses That Dazzle
For special occasions or simply a sunny day out, Toobydoo’s dresses are showstoppers. A perfect example is their sleeveless party dress. With charming blue polka dots, a whimsical fuchsia pink satin ribbon at the waist, and a convenient zippered back, it’s a timeless classic with a playful twist. Crafted from 100% woven cotton and lined with a lightweight white cotton fabric, it keeps little ones cool and comfortable even during the warmest summer celebrations. Paired with a summery hat and classic Mary Jane ballet flats, it creates a perfect vintage-inspired ensemble.
For a more casual, everyday-chic look, the Toobydoo Anya dress is a fantastic choice. Made from a light and airy 100% woven cotton, it features a lovely light pink ikat pattern, practical front pockets (a kid-favorite!), and a detachable belt for versatile styling. It’s the kind of dress that looks effortlessly beautiful with a simple pair of sandals, ready for any adventure the day brings.
Splish, Splash, Style
When it’s time to hit the pool or the beach, the Toobydoo signature swimsuit is a must-have. The smart halter design ties neatly at the back, offering a modest yet incredibly stylish option for water fun. Crafted from a durable blend of nylon and spandex with a soft polyester-spandex lining, it’s built for endless splashing and cannonballs.
Effortless Style for Boys and Sibling Sets
Toobydoo offers an equally impressive range for boys, featuring everything from cool graphic t-shirts and classic polo shirts to rugged cargo shorts and sharp short-sleeve button-downs. The pieces are designed for adventure, made from fabrics that move and breathe.
One of the most charming features of the Toobydoo collection is the ability to create perfectly coordinating outfits for siblings. The color palettes and patterns across the boys’ and girls’ lines are designed to complement each other, making it easy to put together adorable looks for family photos, holidays, or any day you want a touch of coordinated cuteness.
Designed for Kids, Appreciated by Parents
Beyond the beautiful designs, Toobydoo understands the practical needs of parents. The brand offers clothing in a wide range of sizes, catering to newborns all the way up to children aged ten. This means you can rely on a brand you trust for quality and style as your child grows through their elementary school years.
In an era where children’s clothing often leans towards miniature adult styles, it’s refreshing to see a brand that wholeheartedly embraces the playful, vibrant nature of childhood. Toobydoo proves that kids’ fashion can be fun, functional, and fantastically stylish all at once.
Discover the full collection at https://www.toobydoo.com/

I am thinking your daughter is on her way to being the next top model! She’s adorable in these gorgeous outfits. I will be checking out Toobydoo for my granddaughter.
I have never heard of this place. Your daughters is a beauty!!! She looks adorable no matter what she’s got on or what it’s paired with 🙂
oh wow, these are adorable clothes! I must check this out asap! Hope I can find some good sales!
That pink dress is so cute! I must check this out for my niece!