I have never grown my own vegetable garden, and surprisingly I am not alone. According to the Kashi Canada Plant it Forward survey, less than half of all Canadians (46 per cent) have ever gotten their hands dirty to grow, care for or harvest fresh fruits or vegetables. While we may think farmer’s markets are bridging this gap, Kashi Plant it Forward survey has shown that one third of Canadians will not even visit a farmer’s market or community garden this year.
Due to this reason Kashi and Evergreen have partnered for a second year in a row on the #PlantItForward initiative encouraging Canadians to “Give. Get. Grow” and celebrate all the little farmers in each of us.
Even though we all might not be able to cultivate an orchard of apples or a field of fresh sweet corn, it is possible to enrich our food experience at home. Whether it is a backyard garden or potted plants on your condo balcony, there are opportunities for all of us to be little farmers or support those that get their hands dirty.
Kashi has contributed over $100,000 to Evergreen’s Seeding Healthy Communities program to help build and support urban gardens across Canada to allow communities to get closer to real food.
“By the end of the year, it is the mission of the Kashi Plant it Forward initiative to have planted or seeded 13,000 edible plants, harvested 7,000 pounds of food and trained 1,750 Canadians in urban agriculture techniques. Over 10,000 people will be engaged with urban gardens and 100 volunteers, including 12 volunteer leaders, will have been enlisted.”
How You Can Join In
Everyone can join the Plant It Forward mission by picking up a box of specially marked Kashi cereal or bars in their local grocery store. With each purchase, Kashi will donate to the Plant it Forward initiative, up to a maximum of $50,000. In addition, consumers will also receive a free packet of organic seeds such as carrots, spinach, beets, kale and tomatoes, so they too can grow a little farm of their own at home.
Hey Canadians, want to get your hands dirty? @Kashi_CA has something for you… #PlantItForward
Kashi is calling on Canadians to celebrate the little farmer within by sharing a picture of them getting their hands dirty planting fresh food using the #PlantItForward hashtag on Twitter or on the Kashi Canada Facebook page. By joining the conversation, Canadian green thumbs will be inspired with easy to follow tips and videos to help grow and care for their own fresh food. They’ll even learn how to transform a Kashi cereal box into a planter!
To learn more about the Plant It Forward initiative and Kashi’s latest product offerings, please visit Kashi.ca.
ABOUT KASHI CANADA
Founded in 1984, Kashi is on a mission to help people achieve vibrant health through positive eating. As a natural lifestyle pioneer, Kashi is passionate about and committed to improving the health of people and our planet. By providing progressive nutrition in great tasting foods, Kashi inspires and empowers people to achieve optimal health and wellness, helping them progress on their healthy lifestyle journey. Kashi encourages people to live their best lives through its interactive online community at Kashi.ca. To learn more about 30 years of Kashi’s mission, sustainability efforts, values and roots, check out What We Believe on Kashi.ca. And, join the Kashi community online at www.kashi.ca or on Twitter or Facebook at @Kashi_CA or www.facebook.com/canadakashi.
Evergreen is a national not-for-profit organization that inspires action to green cities. Since 1991 they have been engaging Canadians in creating and sustaining dynamic outdoor spaces—in schools, communities and homes. Evergreen’s work is driven by the belief in the power of people to enact positive change and restore the natural health of their communities. Focusing on four program areas—Greenspace, Children, Food and CityWorks—they build partnerships with diverse groups and engage key influencers and the public to inspire local action and create sustainable cities. Learn more at Evergreen.ca.
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