5 Tips to Make Your Own Keyrings for Business Branding

As a manager or owner of a business, giving out branded merchandise is a smart way to make sure your company stays visible to customers and other stakeholders. While they may seem like only small giveaways, small promotional items like keyrings are practical, affordable and easy to distribute in product packages or at events. If you make your own keyrings for use as promotional items by your business, you create memorable items that customers carry every day, increasing your brand recognition over time.

Here are some tips that can help you to make your own keyrings for branding your business:

Select materials that match your brand

The first thing to do when you’re making branded keyrings for your company is to choose an appropriate material. Rubber keyrings are a popular option thanks to their durability and the fact that they are colourful and lightweight. They are a perfect choice for businesses aiming for a fun and modern image.

Before you decide on the style to go for, you need to think about your target demographic or customers. While a fitness brand may prefer bright and bold colours, a corporate company may opt for more understated tones for a clean logo design. Choosing the right material and colour combination can make your keyrings more appealing to your customers or intended recipients.

Keep the design simple and clear

As you make your own keyrings, avoid choosing a crowded design because it makes your message more difficult to notice. You should focus on your company logo, business name and slogan without including too many extra elements. With clear shapes and readable text, you can often produce the best results for promotional keyrings.

In addition, when crafting your keyring, you need to consider the size of the item. When your keyrings are small and have oversized text or too many graphics, they could appear cluttered. A simple layout is a better option as it helps customers to quickly recognise your brand.

When working on your keyring, you can explore suppliers like Rocket Badge for inspiration and quality keyring options that align with your business style and budget.

Use your brand colours consistently.

Consistency is critical in marketing; so, as you make your own keyring, ensure that they reflect the same colours and style used on your website, packaging and social media pages. This way, you create a stronger connection between the promo item and your business identity.

Moreover, you should apply your business branding guidelines to your keyring designs, if there are any in place. Having matching fonts, logos, and colours can help customers to recall your company more easily whenever they use the keyrings.

Add practical features

To increase the chances of people keeping your keyrings, you need to make them more useful.  By adding practical accessories to your keyrings, you can increase their value. For example, you can include bottle openers, torches and even phone holders in the designs.

Distribute keyrings strategically

When you make your own keyrings to promote your brand, that is just one part of the process. The distribution approach you employ to give them out can also affect how successful your branding campaign becomes. You can, for instance, hand them out at trade shows, community fairs, networking events or even include them in customer orders.

Also, you can offer branded keyrings as giveaways during online promotions. Given that customers appreciate practical gifts, giving them useful keyrings can encourage them to have more social media engagement with your brand and give you repeat business.

Conclusion 

You can make your own keyrings to promote your brand and leave a lasting impression.  Some tips that can help you choosing the right materials, keeping the design simple and clear, adding practical features, using branding aspects consistently and distributing keyrings strategically.