Whether you’re starting up a blog or trying to get your flourishing business to the top of the search rankings, there’s always a little tweaking that can be done to get your website to stand out from the crowd. For some of us, the mere mention of search engine optimization sends shivers down our spines, but it needn’t! Most of the things that sound difficult about curating a successful website involve not a great deal more than a little bit of knowledge and a lot of common sense. So whatever level of computer literacy you have, we’ve created a guide to help you draw traffic to your website and make them want to stay.
SEO is Everything
Before we get into the more detailed stuff, it’s important to remember that search engine optimization, or SEO, really is important. A lot of people are immediately put off by the lengthy name and it’s easy to invest in SEO by outsourcing, but it can simply be explained as making your website easy to read for a search engine.
That means that you should include the sort of search terms that people would type in if they wanted to be directed to your website. With that said, avoid big long strings of keywords, instead build keywords into your tags and headings naturally and make sure that your text is unique and has value. Within that text, include links to websites that are credible and see if you can get some links to your website on sites that you trust as well.
Search engine crawlers are getting more and more sophisticated so that now they’re taking a more human than ever approach to find ‘good’ websites. Look at your website objectively, remove anything that looks spammy and update it regularly with things that are interesting and relevant. That includes blog posts, plenty of pictures, reviews from happy customers, and videos.
Protect it from online threats by making your passwords uncrackable, manually accept comments, and perform regular backups.
Make Your Customers a Great Offer
If you’re running a business website in particular then it can be even more difficult to stand out, but there are other tactics you can try to attract customers. For example, if you’re trying to compete in a crowded marketplace then sometimes you have to get a little creative in order to stand out. Whilst SEO is essential, choosing your optional extras wisely could garner you the best results. In the iGaming sector competition is fierce and one of the ways that sites differentiate themselves is through making special offers to new customers. If you too are particularly on the lookout for new customers then this could be a good strategy to follow. In this sector, this strategy is so popular that whole sites have popped up to help customers find the best casino bonuses for their needs. The sites are all ranked according to customer satisfaction, the deposit methods available, and the security features that the site has. Of course, the different bonuses offered by each operator make up a large part of the score, so companies need to keep these competitive. If you’re struggling to think of what your site could offer to customers then take a look at your best sellers and work from there.
As we mentioned before, getting links to your site on other sites that you look up to and trust will give your SEO a boost. However, that’s not the only reason that you want to be putting your site in as many places as you can. If your site appears in lots of places on the internet, then it only stands to reason that more readers or customers will find you. If your link is well-positioned in someone else’s blog post, then you might get people who click the link and land on your site. This sort of thing works brilliantly for sites that are regularly updated with new information, like blogs or online magazines. If you have a business or service that you’re trying to sell, then there are dedicated places where you can put these sorts of links. For example, you should make sure that your business has a Google business listing, whatever type of clients you’re trying to attract. Depending on the industry that you’re in, you may find that you have success listing your business on Trip Advisor, Yelp, Top Table, Check a Trade, or any of the other websites that are specifically designed to help your customers find you. Put a link to your site, along with your business details on all of the places that make sense to you and you’ll be giving your potential customers lots of other ways to stumble across your business.