3 Simple Video strategies You Can Create To Promote Your Business

In today’s fast-paced digital world, grabbing—and keeping—your audience’s attention feels like a monumental task. You’re competing with endless scrolls, fleeting trends, and a constant barrage of content. So, how do you cut through the noise and make a real connection? The answer is video.

Video marketing reigns supreme for a reason. It’s engaging, easily digestible, and incredibly shareable. A well-crafted video can communicate your message faster than a block of text, build trust more effectively than a static image, and ultimately drive brand awareness and sales.

The best part? You don’t need a Hollywood budget or a professional production crew to create videos that work. With the smartphone in your pocket and a clear strategy, you can start leveraging the power of video right now.

Here are three simple yet powerful video strategies you can implement today to promote your business.

1. The Explainer Video: Demystify Your Offering

Is your product or service a bit complex? Do potential customers ever look at your website and think, “I’m not quite sure what this does”? If so, an explainer video is your new best friend.

This type of video is designed to break down your offering into simple, easy-to-understand segments. It’s your chance to answer the “What is it?” and “Why do I need it?” questions in a clear and compelling way, highlighting the value you provide and the problems you solve.

Tips for a Great Explainer Video:

• Keep it Concise: We live in the age of the short attention span. Aim for a video that’s 60-90 seconds long. This is the sweet spot to deliver your core message before viewers lose interest.
• Focus on the Problem First: Great marketing isn’t about your product; it’s about your customer’s problem. Start your video by identifying a common pain point your target audience experiences. This immediately makes the content relatable.
• Show, Don’t Just Tell: Use visuals to your advantage. You can use simple animations, a screen recording of your software, or real-life examples to demonstrate your product’s features and benefits in action. Seeing is believing!
• Include a Clear Call to Action (CTA): Your video did its job, now what? Don’t leave your viewers hanging. End with a clear, direct instruction. Tell them exactly what you want them to do next, whether it’s “Visit our website,” “Sign up for a free trial,” or “Book a consultation today.”

2. The Customer Testimonial: Build Unshakeable Trust

You can talk about how great your business is all day long, but nothing is more powerful than hearing it from a happy customer. Customer testimonials are the digital equivalent of word-of-mouth marketing, and they are pure gold for building trust and credibility.

Testimonials act as powerful social proof, reassuring potential buyers that they are making a smart decision. Seeing a real person share their positive experience can be the final nudge someone needs to convert.

Tips for Powerful Testimonial Videos:

• Identify Your Biggest Fans: Think about your most satisfied customers. Reach out to those who have had a fantastic experience and ask if they’d be willing to share their story on camera. You’d be surprised how many are happy to help.
• Keep it Authentic: The magic of a testimonial is its authenticity. Don’t provide a script. Instead, give your customers a few guiding questions (e.g., “What problem were you facing before?” or “What was the best result you saw?”). Encourage them to speak from the heart.
• Focus on the Transformation: The most compelling stories are about transformation. Ask customers to highlight the specific benefits they received and how your product or service improved their life or business. Focus on the “before and after.”
• Keep it Short and Sweet: Testimonials are most effective as quick, impactful soundbites. Aim for videos that are 30-60 seconds long. These are perfect for sharing on social media, embedding on your product pages, or including in your emails.

3. Behind-the-Scenes Content: Humanize Your Brand

In a world filled with polished logos and perfect marketing messages, people are craving connection and authenticity. Behind-the-scenes (BTS) videos are your ticket to building that connection. They pull back the curtain and offer a glimpse into the inner workings of your business, showcasing the people, values, and culture that make your brand unique.

This strategy isn’t about selling; it’s about relationship-building. When you humanize your brand, you build a loyal community that is invested in your success.

Tips for Authentic Behind-the-Scenes Videos:

• Showcase Your Team: People connect with people. Introduce your employees, highlight their expertise in a “Meet the Expert” segment, or simply show your team working together. This puts a face to your brand name.
• Share Your Process: Are you a baker? Show how you knead the dough. A software developer? Share a clip from a brainstorming session. Walk viewers through how your product is made or how your service is delivered. This builds appreciation for the work you do.
• Highlight Your Company Culture: Show the fun and collaborative side of your workplace. Are you celebrating a team birthday? Volunteering in the community? Unboxing new office equipment? These small moments make your brand more relatable.
• Embrace Imperfection: BTS content doesn’t need to be perfect. In fact, it’s better if it isn’t! A slightly shaky phone video can feel more genuine than a high-budget production. Don’t be afraid to be real and let your brand’s personality shine through.

Ready, Set, Record!

By implementing these three simple video strategies, you can effectively promote your business, forge a deeper connection with your audience, and drive meaningful results.

Remember the golden rules: keep your videos concise, stay focused on providing value, and always be authentic. Pick one of these ideas and try it this week. You might be surprised at what you can create.

Which video strategy are you most excited to try first? Share your thoughts in the comments below!