If there is a single piece of wisdom that we’ve learned over the years within the medical field it’s that each client is unique and has their own set of obstacles. With that in mind, we need to be on top of our game in terms of certain skincare trends that have recently come onto the market and how to properly engage with our clients about said trends. Failure to keep up to date with breakthroughs in skin care techniques and technologies in dermatology not only does a disservice to yourself, but your current and future clientele. This article will briefly cover some upcoming skincare trends that you and your staff need to take interest in for the remainder of 2019 and beyond.
Networking and Connecting Clients
The biggest hurdle in the skincare field is connecting patients and doctors around the globe in a timely manner. For example, it’s not uncommon for elderly patients to wait until a problem has become too difficult to treat at home before reaching out to a local dermatologist for treatment. If the problem turns out to be skin cancer and the person waits too long to seek professional help, the condition could easily prove fatal.
Online platforms have been built that make connecting with dermatologists easier and more efficient. The platform also allows its users to upload images of their ailments to see if a doctor would recommend advanced dermatologist procedures or if another option would be viable. Our reputation as doctors is directly correlated to how fast and how efficiently we can serve our patients in their moment of need. Telemedicine will inevitably become the way that we treat the vast majority of our patients in the future and will allow us to reach a bigger pool of potential patients.
Lasers and Reputation
Any reader with a dermatological practice will be well aware of how prevalent skincare trends are for patients with uneven skin tone, scarring, redness, and hyperpigmentation. In the past, we’ve noticed dermatology marketing take a turn from the doctors as their selling point to focusing on the laser instruments they could use on a particular patient. In the near future, reputation-driven treatments will become a new trend.
What does this mean for dermatologists? In a general sense, it equates to craftsmanship and the ability to provide patients with outstanding results regardless of the tool being used. Patients want a doctor to take pride in their work, go above and beyond the call of duty and familiarize themselves deeply in the technology they use of a daily basis. Any dermatologist can provide a laser treatment, but it takes a true professional to achieve outstanding results.
Moving into the future, dermatologist should use laser treatments not only as a tool to remove problematic areas that have arisen over time but also as a means for prevention. Does your patient showcase signs of premature wrinkling? Is their skin prone to redness or discoloration? Are your younger patients susceptible to scarring and pitting on the surface of their skin? Whatever the case may be, communication with your patients and preparing them for their future is becoming a new trend. Failure to meet these demands in dermatology could lead to problems within your practice in both the short-term and long-term future.