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In a world saturated with digital screens and complex gadgets, the search for a toy that is simple, engaging, and genuinely beneficial for a child’s development can feel endless. Parents are constantly looking for that perfect activity—one that sparks imagination, builds tangible skills, and provides hours of screen-free fun. What if that perfect toy wasn’t just a toy? What if it was also a wearable work of art, a tool for self-expression, and a gateway to creative confidence? If you haven’t discovered Connects yet, allow me to introduce you to the fantastic product that is revolutionizing playtime and personal style. Created by the innovative Marcela Hollywood and brought to life by Fathom Company, Connects are more than just an engaging building toy; they double as a stylish fashion accessory. The concept was born from a moment of beautiful simplicity. While cleaning toys from a bathtub, Marcela Hollywood spotted a single chain link piece, and a flood of joyful childhood memories of playing with similar plastic links rushed back. After some creative experimentation, she refined the idea, and Connects emerged as a versatile, vibrant set of linkable accessories ready to inspire a new generation.
From Playtime to Personal Style: The Endless Possibilities

The true magic of Connects lies in their boundless versatility. These aren’t toys that come with a rigid set of instructions dictating a single, correct way to play. Instead, they are a blank canvas. Each small, brilliantly colored chain link piece is an invitation to create. Children can connect them in countless ways, exploring unique patterns and color combinations to build something that is entirely their own.
But the creation doesn’t stop when the last piece clicks into place. This is where Connects truly shine, transforming from a toy into a statement. A chain of 18 simple links becomes a bold, colorful bracelet. A longer sequence can be fashioned into a trendy necklace or a chic headband. Why stop there? Kids are using Connects to design fashionable belts to accent an outfit, fun lanyards for their keys, or personalized accessories to make their backpacks and purses pop with personality. They can even be woven into hair for a festive, playful look.
This tangible outcome gives children a profound sense of accomplishment. They aren’t just building; they are designing, crafting, and then wearing their imagination for the world to see. It’s a powerful cycle of creation and pride. And let’s be clear: this joy of creation knows no gender. Connects are not exclusively for girls. Boys will equally enjoy the satisfying click of the links and the excitement of designing their own cool keychains, bracelets, or gear accessories. This is a toy for every imaginative child.
Building More Than Just Bracelets: The Developmental Power of Play
While your child is blissfully lost in a world of color and design, they are simultaneously developing a remarkable range of essential skills. Fathom Company has engineered Connects to be an affordable and portable powerhouse of developmental benefits. Every time a child grasps a small link and snaps it into place, they are enhancing their hand-eye coordination and strengthening the fine motor muscles in their hands and fingers—the very muscles they will use for writing, drawing, and countless other life skills.
The cognitive benefits are just as impressive. As children decide which color comes next or how to create a repeating sequence, they are actively learning about pattern design and color theory. This isn’t a lesson from a book; it’s intuitive, hands-on learning that sticks. They are problem-solving and planning, exercising their cognitive abilities in the most natural way possible: through play. The sheer quantity of pieces in each set encourages grand thinking. A starter set of 200 provides enough links for over 10 bracelets, allowing for sharing and collaboration. The tall pail, packed with over 900 pieces, opens the door to creating up to 50 bracelets or embarking on larger, more ambitious projects.
The experience of my neighbor’s granddaughter is a perfect testament to this. She has dedicated countless hours to her Connects, meticulously designing beautiful bracelets, rings, and necklaces for herself and her friends. This simple building toy has unlocked a passion for design and fostered a level of focus and creativity that is truly wonderful to witness. It promotes the kind of open-ended, child-led play that experts agree is crucial for healthy development.
If you’re searching for the perfect gift this holiday season—one that will be cherished long after the wrapping paper is gone—look no further. Connects Chain Link Pieces are a gift of creativity, a tool for development, and a celebration of personal style. They empower children to become makers, designers, and innovators, one vibrant link at a time.

Please note: While Connects are a fantastic tool for creativity, the small links pose a choking hazard. Please ensure they are kept out of reach of very young children and used with appropriate supervision.
