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The internet is abuzz, and for good reason! A creature born from the whimsical pages of Kasing Lung’s picture book series, “The Monsters,” has captured hearts (and wallets) worldwide. We’re talking about Labubu, the mischievous, wide-mouthed monster that’s become the latest must-have collectible, thanks to the popular Pop Mart toy line. From social media feeds to store shelves, Labubu is everywhere. But in this whirlwind of adorable demand, a darker, more concerning reality is surfacing: the prevalence of dangerous counterfeits.
For many Canadians eager to join the Labubu phenomenon, stores like Showcase have been a go-to destination. You can find these sought-after figures there, though it’s worth noting that the price tag can be a bit steeper than the official Pop Mart website. For instance, the “Big Into Energy Labubu” might be a hefty $129.99 at Showcase, while a sold-out listing on the official Pop Mart site shows a much lower $37.99. This price disparity is a clear indicator of just how high demand is, but it’s also a breeding ground for those looking to capitalize on the craze with less-than-legitimate offers.
Navigating the Resale Market: A Minefield of “Lafufs”

Beyond official retailers, the resale market, particularly Facebook Marketplace, has become a jungle for Labubu enthusiasts. A quick search reveals a plethora of listings, but beware: lurking amongst the genuine article are countless “Lafufs” – outright fakes. Even mainstream retailers are getting in on the action, with Urban Planet releasing an “Alabebé Fur Keychain,” further blurring the lines and potentially confusing consumers. Following hot on the heels of popular trends, Giant Tiger has introduced its own delightful take on the Labubu-inspired craze with the Babalu Sitting Dangler.
This brings us to a critical question: Is it okay to buy fake Labubu? The simple answer, and the one backed by safety authorities, is a resounding no. The U.S. Consumer Product Safety Commission (CPSC) has issued stark warnings. They’ve received alarming reports of fake Labubu dolls that are flimsy, breaking apart easily and, most frighteningly, releasing small parts that pose a serious choking hazard, especially for children. The CPSC urges consumers to avoid purchasing these knockoff products at all costs and to stop using them immediately if you happen to have one. The adorable aesthetic of a fake can be incredibly deceptive, masking a genuine safety risk.
Finding Authenticity: Tips and Tricks for a Real Labubu

My own daughter recently experienced the joy of snagging an authentic Labubu from the resale site Depop, proving that with a little diligence, genuine treasures can still be found. But how do you ensure you’re not getting a dangerous dud?
When venturing into the world of Labubu, whether online or in person, here are some key indicators to help you spot the real deal:
- The QR Code Scan: This is your first line of defense. Authentic Pop Mart products will have a QR code on the packaging. Scan it! It should direct you to the official Pop Mart verification website. If the link is broken, leads elsewhere, or doesn’t verify, it’s a major red flag.
- Packaging Perfection: Look for crisp details and a high-quality, matte finish on the packaging. Poorly printed logos, blurry images, or flimsy cardboard are tell-tale signs of a counterfeit.
- Facial Features Matter: Pay close attention to the facial coloration. Authentic Labubu dolls typically have a pale, peachy hue to their skin. Unusual or overly vibrant colors can indicate a fake.
- The Tooth Count: A small but significant detail on many accessories is the number of teeth depicted. Authentic versions often have nine distinct teeth.
- The Plush Feel: For plush Labubu figures, the quality of the material is paramount. They should feel soft, well-stuffed, and durable. Any odd textures or uneven stitching are cause for concern.
- The UV Light Test (For Newer Models): For the more discerning collector, a UV light can reveal a silhouette-shaped logo subtly embedded on the right foot of newer models. This is a more advanced verification method.
Why the Sky-High Prices? The Labubu Premium

So, why are these seemingly simple toys commanding such hefty price tags? It’s a perfect storm of factors:
- Exclusivity and Limited Availability: Pop Mart often releases Labubu figures in limited runs, making them inherently scarce and thus more desirable.
- The “Blind Box” Mystery: The thrill of not knowing which character you’ll get in a blind box adds an element of surprise and addiction. This often encourages collectors to buy multiple boxes, driving up demand.
- Social Media and Celebrity Power: Labubu has been embraced by influencers and celebrities, catapulting its visibility and desirability to stratospheric levels. What’s trending online quickly translates to real-world demand.
- The Resale Market Premium: As mentioned, the scarcity and high demand create a thriving secondary market where collectors are willing to pay significantly over retail to secure their desired figures, further inflating prices.
Dodging Deception: Identifying Fake Sellers on Amazon
Amazon, being a massive marketplace, is unfortunately a hotbed for counterfeit goods. Identifying fake sellers requires vigilance:
- Seller Reputation is Key: Always check the seller’s reviews and ratings. Look for sellers with a consistent history of positive feedback, especially regarding the authenticity of their products. Beware of brand-new sellers with no history or a sudden influx of negative reviews.
- Price Too Good to Be True? If a deal seems impossibly good, it probably is. Significantly lower prices than established retailers are a major warning sign for counterfeits or scams.
- Product Listing Scrutiny: Read the product description carefully. Does it sound generic? Are there spelling or grammatical errors? Are the images of poor quality or clearly stock photos that don’t show the actual product?
- “Sold By” and “Shipped By”: Pay attention to who is selling and shipping the item. While Amazon offers buyer protection, buying directly from Amazon or a reputable third-party seller with a strong track record is generally safer.
The Labubu craze is a fascinating phenomenon, showcasing the power of art, social media, and collectible culture. However, as collectors, we have a responsibility to prioritize safety. By arming ourselves with knowledge, being discerning about where we buy, and always seeking authenticity, we can enjoy these delightful monsters without falling victim to the dangerous world of fakes. Let’s keep the joy of Labubu cute and, most importantly, safe.

I Love these dolls!
but they aren’t Cheat trying to find one is hard, But there is other places like Facebook were I have got my First one from the big into energy Series.