If your website is not ranking high, something is wrong, no matter how much content you make. At this point, you may have noticed that your website is just not working as intended altogether. And after a bunch of research, you may have come across the term SEO multiple times already.
SEO is a nifty investment that can help your website rise in the rankings through organic traffic and content creation. And no, it doesn’t make you go to the top in a short time. It’s a long-term investment that can help you create brand awareness and content.
But what is SEO, and how does it work?
What is SEO?
SEO stands for search engine optimization. The basic gist of how it works is that it can help you improve your rankings in search engines when people search for products and services related to what your business offers through its website. And of course, the better visibility your website will have in the results, the more chances you’ll have a boost in sales.
Let’s delve in a little bit deeper, shall we?
Search engines like Bing and Google scan pages to collect information and put them in an index. The index is like a giant library filled with categorized websites and can be accessed when users input the correct keywords in the search engine. When a person enters a specific keyword, the search engine will then access the related websites in this giant library, and their ranking in the search results will be based on several factors.
SEO is considered a proxy that can help you have a more organic approach when it comes to going higher in the search engine. And of course, as mentioned earlier, when your ranking is high, people will start visiting your site, and you will have a very nice boost in sales. You can even hire professional digital marketers like Gorilla 360 when you want to have some professional advice on SEO and other digital marketing tips.
Increased Website Traffic
Search engines are the most excellent referrers on the internet. When people want to find something on the internet, the first thing that will come into their minds is to visit search engines like Google and Bing. If you’re a business that hasn’t delved into SEO yet, there’s a massive chance that Google will have a hard time finding you or may not even find you at all.
If you’re more into video content, having a high rank on YouTube should be in your best interest. Of course, just making content on YouTube is not enough. Your website will soon have a significant avenue for garnering traffic with a strong SEO foundation and the proper distribution techniques.
Improved User Experience
Garnering traffic for your website is not enough. You also have to give your audience a compelling reason to stay and do business with your company. SEO is a balance between optimizing your content for your users and search engines. Merely stuffing your keywords all over the place is not enough, and in fact, it can even do more harm than good.
That said, your site should have optimized content that is easy to read and understand and something that can inspire them or give them the necessary information they need. Additionally, your content should be presented in a functional and easy-to-use website that is also optimized for user experience.
Increased Brand Awareness and Authority
They often say that you are what you eat, and it’s true in the SEO industry. EAT stands for expert, authority, and trustworthy. These are the traits that you should aim for when creating your content. If your site displays these characteristics, you’ll have a higher rank on search engines because they are designed to find sites seen as the authority in a specific industry.
One SEO strategy that you can do is create a solid social media profile that posts informational content, has backlinks towards authoritative sites, and keeps excellent online reviews. In the long term, you will be reaping the benefits because if you maintain this, your brand will be more known in the industry that you’re in.
It’s Not Just for Big Business
If you’re a local business owner and looking to surpass your competitors in terms of social media presence and overall brand awareness, SEO can be a huge help. Nowadays, most people have smartphones that they can bring anywhere. This means that they have access to search engines anywhere they go.
This is important, especially if you’re a local business specializing in tourists. For example, suppose a foreigner is looking for a café in your local area. With a good SEO strategy, you can make your café’s website much higher in search engines, giving you a good chance of landing that sale from that foreigner.
Having colossal brand awareness and garnering attention to your website is hard, especially when many businesses are marketing online nowadays. Even having a few visitors can be challenging, but with SEO, you can gain a lot more traffic in the long run, which will result in boosts in sales. If you haven’t considered investing in SEO yet, then this is your sign to do so.