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Do you remember that old playground chant? “Sticks and stones may break my bones, but words will never hurt me.” We taught it to our children, just like our parents taught it to us, as a sort of verbal armor. It was a nice concept, a way to help us be tough. But deep down, we’ve always known it wasn’t completely accurate. Words can and do cause pain. And in today’s super-connected, digital-first world, that old saying feels less like protection and more like a thing of the past. There’s a new type of “stick and stone” being tossed around in school classrooms, text messages and online messenger. It’s not just a typical four-letter word or a straightforward insult. It’s a phrase that has become so disturbingly common that many kids don’t even notice how serious it is. “Go kill yourself.”
As a parent, hearing that phrase could really chill you to the bone. You might be thinking, “My child would never say something like that.” And while I truly hope you’re correct, the truth is that this kind of language has infiltrated youth culture in a way that’s difficult to exaggerate.
The Hidden Injuries: When Words Turn into Weapons
For a child already dealing with anxiety, depression, bullying, or self-doubt, hearing someone say “go kill yourself” is not funny. It just reinforces their worst fears. It confirms that they feel worthless, that their life doesn’t matter, or that they are a burden. This can push someone who is already close to a mental health crisis even further into despair.
This isn’t just “kids being kids”; it’s bullying. When a student tells another to hurt themselves, whether it’s a repeated action or just once, it creates a toxic atmosphere, damages self-esteem, and shows a serious lack of compassion. It’s a type of emotional abuse that can leave unseen wounds much deeper than any physical injury.
Our Duty as Parents: Initiating the Discussion
This is where we, as parents, step in. Our children are absorbing messages from all around them, and it’s our important job to guide them in distinguishing right from wrong, and to show them the significant impact their words can have.
Here’s how to tackle this essential discussion with your child:

Begin with Understanding: Rather than pointing fingers, start with curiosity. “I’ve been hearing some really troubling phrases lately, like ‘go kill yourself,’ and it’s got me thinking about how much words can hurt. Have you ever heard anyone say things like that?”
Clarify the Reason: Help them grasp the seriousness of these phrases. “When someone tells another person to ‘kill themselves,’ they might not mean it, but to the person on the receiving end, it could feel like the worst thing ever said. What if that person was already feeling down or isolated? Your words could make them feel even worse, or even lead them to think they aren’t worth living.”
Talk About Intent vs. Effect: This is a vital lesson. Explain that even if they don’t mean to hurt someone, if their words do cause pain, then the effect is what really counts.
Discuss Real-Life Outcomes: Beyond emotional damage, talk about how using such language can affect friendships, school performance, and even possible involvement with school authorities.
Reinforce the Golden Rule: Bring it back to the basics. “How would you feel if someone said that to you? Or to a friend you care about?”
Demonstrate Positive Language: Be careful with the words you choose at home. Kids learn by watching. Show them what respectful and kind communication looks like, even when you’re upset.
What If Your Child Is the One Hearing These Words?
It’s just as important to prepare your child for being on the receiving end. Ask them if they’ve ever had someone say this to them. Reassure them that if they do, it is not a reflection of their worth. It’s a reflection of the other person’s poor judgment and cruelty. Teach them the essential triad of online safety: Block, Report, and Tell. They should never have to sit and absorb that kind of toxicity. Make sure they know you are a safe person to talk to, no matter what.
This isn’t an easy conversation. It’s uncomfortable and scary. But our silence allows this dangerous trend to continue. Our kids are figuring out how to navigate a complicated world, and the online environment has introduced new challenges.
By talking openly about the power of our words, we can teach our children that true strength isn’t found in the harshest insult, but in the kindness and empathy we choose to show others.
Let’s raise a generation that builds each other up, not one that casually tells each other to break.
If you or someone you know is struggling or in crisis, help is available. Call or text 988 anytime in the US and Canada to reach the Suicide & Crisis Lifeline. In the UK, you can call 111.
