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Esports betting reached more than $2.1 billion in global turnover in 2022, according to Newzoo. The largest shares came from Counter-Strike, League of Legends and Dota 2, which together accounted for over 70% of wagers. Unlike traditional sports, esports markets must adapt quickly to patches and game updates, which can change competitive balance overnight. This volatility makes market formation more complex compared with sports like football or tennis.
How Operators Build Betting Markets
At Unibet FI, bookmakers create esports betting markets by combining historical team statistics, real-time performance metrics and official match data. ESIC-certified data feeds are used to reduce manipulation risks. Pinnacle, one of the first regulated esports bookmakers, stated that live esports odds refresh every 15 seconds, which is faster than many football in-play markets. This frequency reflects the rapid pace of in-game events.
Core Data Used to Shape Odds
Oddsmakers rely on multiple data points to generate accurate prices.
- Win rates of teams over the last 6–12 months.
- Kill-to-death ratios and player impact scores.
- Map or champion win rates (e.g., Inferno in Counter-Strike or Jinx in League of Legends).
- Regional win percentages in cross-continental events.
- Tournament stage, with finals attracting more volatility.
These factors are weighted in algorithms similar to sports models but tailored to digital competition.
Example of Market Formation
The following table shows how bookmakers typically structure markets for a Counter-Strike match.
| Market type | Example format | Notes on pricing |
| Match winner | Team A vs Team B | Based on rankings and form |
| Map winner | Map 1, Map 2, Map 3 | Adjusted with historical map stats |
| Round handicap | -2.5 or +2.5 rounds | Balances gaps between strong teams |
| Over under rounds | 26.5 total rounds | Reflects pace and playstyle |
| Player props | Player X over 20.5 kills | Based on individual kill averages |
This market structure mirrors sports betting models but adapts them to esports-specific metrics.
Regional Regulation of Esports Betting
Regulatory frameworks determine which markets are available.
- United Kingdom – Licensed operators cannot offer bets on under-18 events.
- Sweden – Markets restricted if more than 50% of players are under 18.
- New Jersey – Approved esports betting in 2021 for major international events.
- Australia – Permits esports betting but under state-by-state licensing.
- Brazil – Esports betting expanded rapidly in 2022 through local operators.
These rules highlight regional differences in compliance and player protection.
Types of Esports Betting Markets
Esports betting markets extend far beyond match winners. Common categories include:
- Match result markets – Team win, map win or draw in some formats.
- Totals markets – Over or under on kills, rounds or objectives.
- Handicap markets – Spread betting on maps or rounds.
- Specials – First blood, first tower, pistol round winner.
- Outrights – Tournament champion or player MVP.
This variety gives esports betting portfolios depth similar to traditional sportsbooks.
Technology Accelerates Market Accuracy
Technology improves both speed and accuracy in odds formation. Bayes Esports supplies official live data to bookmakers within milliseconds. According to Bayes, 80% of tier-one esports tournaments in 2023 integrated official feeds. Automated trading platforms then process this data to adjust markets instantly. This creates liquidity and reduces disputes, particularly in volatile games such as Valorant or Apex Legends.
Market Share of Leading Esports Titles
The table below illustrates which esports titles dominate betting turnover.
| Esport title | Global betting share 2022 | Example event prize pool |
| Counter-Strike 2 | 40% | $1.25 million (IEM Katowice) |
| League of Legends | 25% | $2.25 million (Worlds 2022) |
| Dota 2 | 20% | $18.9 million (TI 2022) |
| Valorant | 10% | $2.25 million (Champions 2022) |
| Other esports combined | 5% | Varies by regional titles |
These figures show the dominance of three core titles, with newer games like Valorant gradually increasing their share.
Comparison With Traditional Sports Betting
Esports betting differs in pace and volatility compared with sports.
- Frequency – Odds update every 10–20 seconds in esports, compared to minutes in football.
- Volatility – Player performance swings wider due to game patches.
- Markets – Sports use goals or points, while esports uses maps, kills or objectives.
- Audience – Esports demographics are younger, with 70% of bettors under 35 (ESA data).
This comparison explains why esports requires different odds models and customer engagement strategies.
Long Term Outlook For Esports Markets
Eilers & Krejcik Gaming forecast esports betting to represent 7% of regulated European betting revenue by 2025. Growth is driven by expanding prize pools, such as Dota 2 distributing $300 million since 2011 and official data partnerships improving trust. As bookmakers refine models and regulators enforce transparency, esports betting markets will continue to grow in scale and sophistication worldwide.