Trivago

7 min read

1253 words

Jurgen Klopp, the charismatic football manager known for his passionate sideline antics and tactical genius, has traded his tracksuit for a more… marketing-friendly ensemble. He’s now the face of Trivago, stepping into the shoes (or should we say, sandals?) of the iconic “Trivago Guy,” Tim Williams. But this isn’t just a simple celebrity endorsement; it’s a full-blown brand evolution, complete with AI-powered localization and, of course, Klopp’s undeniably striking teeth, which have taken the internet by storm. But before we dive into the dental discourse, let’s unpack this surprising partnership and what it means for Trivago.

A New Chapter for the Travel Giant: Modernizing the Brand with Klopp

For years, Trivago’s marketing strategy revolved around the unassuming figure of Tim Williams. His relaxed vibe and simple message – find the best hotel deals – resonated with a global audience. But in the ever-evolving landscape of online advertising, even the most successful campaigns need a refresh. Enter Jurgen Klopp.

The decision to replace Williams with Klopp signals a bold move by Trivago to modernize its image. Klopp brings instant recognition, a global fanbase steeped in football fervor, and a reputation for authenticity (pearly whites aside, perhaps). He’s not just a celebrity; he’s a personality, a leader, and someone who exudes a certain kind of trustworthiness that resonates with potential customers.

The new ads are slick, energetic, and infused with Klopp’s signature enthusiasm. They aim to capture a broader audience, appealing to those who may have previously overlooked Trivago as just another hotel comparison site. The underlying message remains the same – find the best deals – but the delivery is significantly more dynamic.

AI-Powered Advertising: Tailoring the Klopp Experience

But the modernization doesn’t stop with the celebrity endorsement. Trivago is leveraging the power of artificial intelligence to tailor these ads for different markets. This isn’t just about dubbing the voiceover in different languages; it’s about adapting the content to resonate with diverse cultural nuances and preferences.

Imagine an ad featuring Klopp discussing the importance of finding a family-friendly hotel in Germany, versus another ad highlighting the romantic getaways available in Italy. AI allows Trivago to analyze data on consumer behavior, travel trends, and cultural sensitivities, ensuring that each ad campaign feels relevant and engaging to its target audience.

This level of personalization is increasingly crucial in today’s competitive online market. Consumers are bombarded with advertisements every day, and only those that truly understand and cater to their individual needs have a chance of breaking through the noise. Trivago’s investment in AI-powered localization suggests a forward-thinking approach to advertising that prioritizes relevance and engagement.

Mixed Reactions: Nostalgia vs. Modernity in Advertising

Of course, not everyone is on board with the new direction. Some viewers miss the simplicity and understated charm of the original “Trivago Guy.” For many, Tim Williams represented a certain authenticity, a sense that Trivago was a company that understood the needs of everyday travelers.

Replacing him with a high-profile celebrity like Klopp inevitably creates a sense of disconnect for some viewers. They might feel that the brand is sacrificing its original identity in favor of a more commercialized approach. Nostalgia is a powerful emotion, and it’s understandable that some viewers would be resistant to change.

However, change is often necessary for survival in the dynamic world of online advertising. Trivago’s decision to partner with Klopp represents a calculated risk, a bet that the benefits of modernizing the brand’s image outweigh the potential backlash from loyal viewers.

Ultimately, the success of this new strategy will depend on whether Trivago can effectively balance the nostalgia for its past with the promise of a more modern and engaging future. Can they retain their core audience while attracting new customers with Klopp’s charisma and AI-powered personalization? Only time will tell.

From Touchline Tactics to Tooth Talk: The Rise of #KloppsTeeth

Jurgen Klopp

The evidence lies scattered across the digital landscape, etched in Facebook comments, plastered across Reddit threads, and immortalized in countless memes:

  • Every time I see that Jürgen Klopp guy on the Trivago ads, I can’t stop seeing the Muppet character “Dr Teeth”.
  • All I see in those commercials is that guys teeth.
  • “The guy with dentures is hillarious!”
  • Hate the teeth! Looks like he’s got marshmallows in his mouth. I gotta look away.
  • “He looks like he could eat an apple through a tennis racket.”
  • “The Trivago guy needs to ease off on the whitener just a bit. If those are fake, he must dip them in Clorox every night.”

And then there were the conspiracy theorists. “I bet Trivago is doing this on purpose!” one particularly astute observer declared. “They’re using his teeth as a distraction so we’ll remember the brand!” (More on this later.)

Some even crossed the line, suggesting a fix was in order. “Please fix that guy’s teeth,” one comment lamented, “they are way too big for his mouth/face, plus your ads are annoying, mostly because of the teeth guy, good God, get rid of him or fix his his teeth!”

The hashtag #KloppsTeeth, though perhaps not trending globally every nanosecond, serves as a digital archive of this ongoing fascination. It’s a testament to the internet’s ability to find humor in the mundane, to elevate the everyday to the level of absurdity. But why Klopp? Why his teeth?

The criticism, while sometimes harsh, highlighted a fascinating phenomenon: the power of the unexpected in advertising. In a world saturated with flawless smiles and airbrushed perfection, Williams’s more-than-slightly-prominent teeth stood out like a… well, like a prominent set of teeth.

From Annoyance to Awareness: The Accidental Marketing Genius?

Jürgen Klopp trivago

Here’s where things get interesting. While many found the Trivago ads annoying, and some even found Klopps teeth unsettling, there’s no denying that they were memorable. And in the crowded landscape of online advertising, simply being memorable is half the battle.

Think about it. How many hotel comparison websites can you name off the top of your head? Probably not many. But chances are, you can picture the Trivago Guy, with his slightly rumpled demeanor and, yes, his distinctive teeth.

The question, then, becomes: was this accidental genius on Trivago’s part? Did they intentionally choose an actor with a somewhat unconventional look to cut through the noise and grab our attention? Or was it simply a happy (or unhappy, depending on your perspective) coincidence?

While we may never know the full truth, the evidence suggests that Trivago inadvertently stumbled upon a marketing goldmine. They created an ad campaign that, while polarizing, was undeniably effective in raising brand awareness.

A Winning Formula? Klopp, AI, and a Smile That Blinds

In conclusion, Trivago’s decision to replace the “Trivago Guy” with Jurgen Klopp is more than just a simple celebrity endorsement. It’s a strategic move to modernize the brand, expand its reach, and leverage the power of AI to deliver personalized advertising experiences.

Whether the internet’s obsession with Klopp’s teeth was a planned part of the marketing strategy or a happy accident, it’s undeniable that they’ve become a major talking point, driving engagement and generating buzz.

While some viewers may miss the understated charm of the original ads, Trivago is betting that Klopp’s charisma, combined with AI-powered personalization, will ultimately prove to be a winning formula. The world of online advertising is constantly evolving, and it’s clear that Trivago is determined to stay ahead of the curve. So, buckle up and prepare for more Klopp, more AI, and, of course, more of those big white teeth. The future of travel booking has arrived, and it’s looking brighter than ever. (Literally.)

By Carl

Carl is a freelance writer and retired teacher whose journey reflects both passion and purpose. After years in the classroom, he made the leap to writing full-time, combining his love for storytelling with his expert knowledge.

60 thought on “The Trivago Guy’s Teeth : An Internet Obsession”
  1. You got to admit, though the Trivago ad did its job. If its getting this much attention, negative or bad as people remember their slogan. Its Trivago its my secret techie! Yes the older gentleman needs his denture adjusted, but I believe it was intentional for the viewer to focus on what he was saying. All-and-all its an effective way of marketing.. Love it or hate it!

      1. I can’t look at the man and I won’t look at the Trivago web site either. Im tired of advertisers depicting people on their ads as morons or more importantly their customers as shallow minded.

        1. I would nennver use trivago becausef this mam , who to me is intimidating , huge ego and tries to humiliate both friends and others. Guess that you get my reaction

    1. We’ve told the company repeatedly that we hate this ad. Any company stupid & irresponsible enough to keep showing this annoying gnat cannot possibly need our business. Rather pay more than patronize these morons.

      1. Nope wouldn’t use trivago
        I would only see this guys teeth and pee my pants laughing, but sure get a good laugh thanks needed that.

  2. It’s fascinating to see how a person’s smile can become a topic of obsession! While I understand the playful banter, I think it’s important to remember that everyone has their quirks. The Trivago Guy certainly has made his mark in more ways than one!

    1. I was thinking about getting my teeth fixed but watching the Travago commercial with the guy with the BIG teeth, I’m scared, so I changed my mind…..

    2. Yes, I’ve laughed till I cried at some of the comments, especially the one where somebody compared his teeth to a pack of Chiclets 😁. I couldn’t even tell you what the commercial’s dialogue is because I’m so focused on the teeth with awe and amazement. 😆

  3. I have no idea who he is so it’s just as much of a distraction as his unkempt appearance.
    My Old Man would have called him a, “mook”. A slob who doesn’t know how to dress.
    The ad didn’t work on me or my girl.
    I’ll research my own travel deals, thanks.

  4. Looks like he’s mastered the art of budget travel but took a wrong turn at the dentist. Maybe next time he should consult Yelp instead of his wallet for dental advice!

  5. The guy’s conspicuously manufactured dental workup is undoubtedly a distraction. My wife and I chuckle every time we see the commercial. The only way one knows it is a commercial for Trevago is the logo at the end, because his speech is inaudible. He is incapable of closing his mouth when he talks. The marketers for Trevago must feel there is some merit to using folks with dental anomalies. The current commercials feature a guy with teeth better suited for Mr. Ed, the horse, while in the past, they have used a haggardly appearing female whose dental profile is in much need of professional re-crafting. While the ads are curiously entertaining, the jury is out on whether or not it is a good look for the company. We have never used their services.

    1. Thanks for the laugher! I loved Mr Ed. You must be an oldie but goodie if you remember Mister Ed 😂🤣😂

      1. Well, he did go “right to the source and asked the horse and he gave the answer that you’ll endorse”…

  6. It’s a stupid advertising ploy. Only people with abnormally perfect teeth are smart enough to make wise travel choices? It’s enough to turn me off to Trivago!

  7. why on earth of all the attractive people on earth THIS GUY ? HE LOOKS LIKE AN OLD DRUNK he looks nasty..his facial hair is down right Unattractive as is his entire appearance for that matter. I have to turn it the moment the ad comes on I turn it to whatever channel is before after it on the line up I just can’t watch it!

  8. I’m SO glad that I’m not the only person who finds Trivago Guy’s teeth annoying and unsightly. I keep pointing them out to my husband, but he ignores me. Therefore, I’m glad I found at least a few others who find those huge pearly whites odd and out of place. I miss Tim. Now he was a nice-looking guy. I’d buy what he’s selling.

  9. Some commercials can be entertaining….but others DOWNRIGHT annoying!
    Case in point, “comedians” who have turned master-politicians and are
    no longer funny ;-( i.e., Jon Stewart, seen flailing his arms and screaming
    into a camera like an angry ape! Per Shakespeare’s Macbeth, “…full of sound
    and fury, signifying nothing”!

  10. I read so many bad reviews,, but I find him very sexxy with such a beautiful white smile! perhaps those writing poor reviews have no teeth and are jealous> I have a nice white smile and hope no one ever puts me down for having good dental care !

    1. I am shocked at how this guy has triggered so many people. I think he has a nice smile. So, people would not use the company because of that? Really?

    1. I am in favor of the man with the teeth! Honestly, I’d heard of trivago, but I never knew what it really was. I now know what trivago is because of this man. I was curious. Now before I take a trip rest assured I will check trivago for good rates. Please understand. Additionally, that people are going to find something to complain about often because their own pitiful, small lives are pitiful and small. Go with the trivago man with the teeth because he certainly has brought attention to exactly what trivago is.

  11. His teeth are too much and his acting certainly does not entice me to use Trivago at all. I can’t stand to even watch the commercial. Huge turnoff!

  12. When I decided to search and see who the teeth guy is, I could not remember who the commercial was for. I did a search for the teeth guy in the travel commercial. A celebrity endorsement can be a goldmine for an advertiser, but few people know who he is in the USA, he’s just the guy with the teeth that I haven’t seen the likes of since David Schwimmer’s Ross character on “Friends” over whitened his teeth. That was done for a very effective episode of a comedy show. They’ve done the same thing here, people are laughing about the guy’s teeth and not paying attention to the commercial itself.

  13. I cannot stand this guy. And I read in this article how he is a celebrity? No one who has left a reply seems to know who he is, hence the many, “The teeth guy” or “The guy with the teeth”, I still don’t know his name and I just read the article. Horrible overbite and the way he laughs at his friends and others for not choosing trivago is pathetic. I don’t know how reputable trivago is but is this the best ‘Celebrity’ they could come up with?

    1. If you read the article, it does say it in the first sentence. How can you miss Jurgen Klopp? Jurgen Kloop is a
      German football manager. He is widely regarded as one of the best football managers in the world.

  14. I’m so glad I found this comment section, I thought I might be the only person who thinks this guy’s
    teeth are awful and belong in a horse’s mouth.
    Never using Trivalgo.

  15. Are they dentures or over-crowned teeth? He’s not a good recommendation for his dentist. 😬😬

  16. When I first saw this guy on the commercial, I thought he looked like (at least in my fuzzy memory) a strung out Joe Namath trying to make a comeback of a different sort.
    But yeah… those pearly whites are a bit much.

    1. Ha Ha, I agree re: Namath reference. But I like the ad; I am fascinated by the teeth and I don’t get that the ad’s vibe is mean-spirited. Just some guys doing a very brief guy interaction. I don’t travel, but if I did I’d remember and use Trivago. Ad’s message got across.

  17. his teeth are extremely annoying and all I look at when the commercial comes on. I’m not even listening to what is being said because the teeth are bigger than everyone’s faces. Not only that, but his voice is unintelligible and I can’t understand what he’s saying. All around annoying and horrible commercial

  18. Had no idea who the ‘man with teeth’ was until I looked it up ! Apparently a well known footballer? Never again after the first time I used Trivago, the majority of the deals were a lot more than other comparaison, or holiday, websites.

  19. Brand awareness? Ok, fine, I will be aware every time the Trivago ad’s come on to mute and fast forward the ad so I don’t have to see this guy. Not only are the teeth ugly but he’s not as handsome at all, as Tim Williams was. Tim was easy on the eyes and I didn’t hate the ad’s could stand to at least have them on. #KlipKloppTeeth #TrivagoFail

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