Are You Well-Prepared to Start a Beauty Treatment Business?

With a record-breaking revenue of around $6 billion in 2024, it’s not a surprise that you might want to break into the beauty industry. Starting a beauty treatment business, however, takes more than just skills and passion. Sure, there are many advanced tools like a Fotona 4D that will help you provide the best care for your patients. It’s also important that you ensure a successful business right from the start.

Understand the beauty market in Thailand

Statistics show that the rapid growth of the Thai beauty industry is mainly due to the high demand for skin care and wellness treatments. But how is this demand met? Is the industry under- or oversaturated?

• Research the market and find out if there are enough clients for the business you have in mind and the type of services you want to offer.
• Know your audience, but know your competition even more. You know young professionals need the treatments you offer, for example, but how many other local beauty clinics and spas are doing the same thing?
• Know exactly what niche to focus on. Offering too many services demands high costs and labour, offering too little might mean you’re missing out on potential revenue streams. You also need to think about a specific treatment that will set you apart from the competition.

Get into the nitty-gritty of starting a business

• Lay down the foundation of a solid company with a well-defined business plan.
• Define branding and promotional strategies, from building a website to online marketing.
• Complete all registration and licensing requirements.
• Pick a legal structure that will define specific business tax requirements and other compliance needs.

Define or refine your skills and training

A great way to make your business stand out from the rest is to sell yourself as an expert in your niche. People are likely to trust your salon if they know that you OWN the business in every way.

• Enrol in aesthetician training to get the expert knowledge you need, from skin care analysis and treatment to customer service.
• Gain relevant and/or hands-on experience by working as a service provider at a salon. It’s the best way to get a feel of the business from an employee’s perspective.
• Acquire the basics of general business management so you’ll be ready for the executive and administrative part of business ownership.

Choose a business model and concept

Because you want to offer beauty treatments, your primary model is a service business model. But there are other options that you can integrate with the primary model.

• Consider offering mobile beauty services to cater to clients who prefer on-location treatment rather than visiting a salon.
• Sell beauty products within your salon so clients don’t have to visit other stores to buy the skin care supplies they need.
• Provide face-to-face consultations and demonstrations of your products to show your expertise and training.

There’s more to the list above when starting a beauty treatment business. To ensure profitability and success, ample and proper preparation is crucial. If you’re looking for advanced equipment, Aes Astra can help.