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By Becky & Alexis

Hanes is unveiling a brighter look this season with new color-infused panties, bras and tees.  We have gone undercover with Hanes and added  some new colors to our summer wardrobe.

Becky: “I have added a bright Hanes ComfortFlex Fit Bra in neon green to my wardrobe. More daring than usual I even let my straps show.”

Alexis: “I’ve gone under-cover with purple boy shorts under my sweat pants and I’ve added a pink Hanes “Live.Love.Color” t-shirts to my wardrobe.”

Hanes: Undercover

Talking about taking social media to a whole new level. Here we are perhaps over-sharing with our readership the color of  our undergarments, while Hanes is inviting women to share or perhaps over-share HANES INVITES WOMEN TO JOIN CANDID COLOR-FILLED INTIMATES CONVERSATIONthe color of their undies via microblogging system Twitter.  By using the dedicated #undercovercolor hash-tag on Twitter, you are invited to playfully reveal what color intimates you are wearing.

The campaign’s dedicated hub, UndercoverColor.com, showcases underwear color trends by region. Each week, through August 30, 2013, Hanes will give away stylish fashion finds, curated by popular style blogger Gala Darling.

To participate,  simply tweet and share one of the playful tiles from the site. Example: Here’s a juicy secret that’s part of any balanced breakfast.  #undercovercolor #orange.

Who knows, you might just get lucky in their weekly giveaway!

Comfort and Color Just for Mom Care of Hanes

Speaking of Hanes new fun and fresh fashions, move over grannie panties. Hanes Boy shorts is one of the best types of panties woman can wear. They’re comfortable, stylish and I just love the new bold colors and prints.- Alexis

Hanes cotton stretch boy shorts

Buying a bra is easy – finding the right  bra can be a challenge. I’m in love with Hanes Bandini Bra. I only had it on for an hour 1170683_10151753365689718_510879273_nand I was sold. It is extremely comfortable and gives just the right amount of support.  I normally purchase a under-wire bra, but the foam padded Bandini provides me with , wire-free support for added shape and modesty.  Last but not lease, the ComfortFlex fit bras feature a simple sizing system and a smooth look under any outfit.  The Bandini may be worn racerback, one strap or strapless making it the perfect addition to my summer wardrobe. – Becky

Green Bra

Lastly, the Live.Love.Color Tees are available in a various colors to help women feel bright and carefree all season long. I’ll be honest, I  don’t normally wear pink, but the Bandini looked great and I like the bright bold color. The material of the Live.Love.Color tee is so soft to the touch, and comfortable to wear, be it going for a jog or just hanging out in the backyard lounging by the pool. – Alexis 1186131_10153163214975005_197375833_n

Hanes offers styles that are available in a variety of silhouettes providing a great fit  no matter your body type. And the best part?  It’s affordable! Visit UndercoverColor.com to learn about color trends, see what your favorite color says about your personality, and enter to win colorful and stylish prizes.

So, don’t leave us hanging! What color underwear are you wearing right now?

About Hanes
Hanes, America’s No. 1 Apparel Brand¹, is a leading brand of intimate apparel, underwear, sleepwear, socks and casual apparel. Hanes products can be found at leading retailers nationwide and online direct to consumers at www.Hanes.com





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