Research conducted by Paper Mate indicated that consumers are using pens
alongside smart phones and tablets and are demanding higher quality and performance. They want greater speed, smoothness and ease of writing than they can find in a traditional ballpoint, but without the smear that is common with a gel pen.
That doesn’t surprise me at all! I actually write things out quite often and when it comes to a writing instrument, I want it to be a reliable one. There is nothing worse than reaching for a pen only to have it leave blotches on my paper, or be out of ink.
In response to the demanding need for a reliable pen, Paper Mate’s mission was simple: to develop an ink system that would provide effortless writing. They wanted a pen that started quickly without dragging, required minimal pressure from the hand, and delivered crisp, clean lines every time. But most of all, they wanted to bring back the joy to writing, so it felt right to call it InkJoy. Read more…