Ten Things You Should Never Mention in a Cover Letter

While a professional cover letter usually can't hurt you, an unprofessional letter most certainly can. Avoid, at all costs, a letter that might prejudice an editor against you in advance, or convey the impression that you are anything less than a professional writer. That means avoiding any mention of the following topics:

1. Irrelevant personal information. One of the cover letters that has stuck in my memory from editing days is the one that began, "Dear Editor, I am an unpublished mother of three..." There is no reason to provide details about your age, gender, family status, or anything else that does not specifically relate to the content of the article. (If your personal information relates to the article -- e.g., you are writing an article about divorce and you are yourself divorced -- this comes under the category of "credentials," above.) Personal information is of no interest to an editor, and immediately raises the flag of "amateur author."
   
   
2. Announcements of your unprofessional or unpublished status. If you have never been published before, that's fine -- but the editor doesn't need to know this. (If it isn't obvious from the quality of your work, there's no need to make it obvious.) Don't attempt to play on an editor's sympathies by declaring that this is the first article you've ever written; this will only cause an editor to assume that you aren't experienced at your craft.
   
   
3. "Hype. Don't tell the editor that your article is brilliant, thoughtful, exciting, inspiring, or "sure to please." Editors don't want to know what you think of your work; they intend to make those decisions for themselves. Hype simply sounds like desperation.
   
   
4. Apologies about your article (or yourself). Some writers (presumably challenged in the self-esteem department) actually "apologize" for flaws they perceive in their articles or in themselves. "I realize I'm not a professional wordsmith, but I hope you will like this piece," one might say. Or, "I'm sorry if my style doesn't exactly match your publication, but I hope you'll take the time to read this." If your article is genuinely flawed, don't send it -- fix it! If your article is fine, but you have doubts about your abilities anyway, keep them to yourself. (If you continue to have such doubts even after selling a number of articles and getting rave reviews, consider counseling -- seriously!)
   
   
5. A description of the article's flaws. Obviously, you should be sending the best possible article you can write -- but if you do perceive flaws or weaknesses in the piece, don't point them out to the editor! If they are serious enough, the editor will find them. If they aren't serious, or can be easily corrected, the editor may send the piece back to you for revision.
   
   
6. Explanations of why you are sending material that doesn't match the publication's guidelines. Never send a letter that attempts to explain away your refusal to conform to a publication's stated needs or requirements -- and never assume that your article will be the one to "change an editor's mind." If your article is 2000 words longer than the stated word limit, or written from the first-person POV of your dog, or typed on pink paper, don't try to explain. Simply rewrite.
   
   
7. An explanation of why the article "differs" from your assignment or proposal. Sometimes a change is appropriate (you find new information, or you can't contact an expert you hoped to speak with). These changes should never come as a last minute surprise, however. If you find reason to change the focus of an article after it has been assigned, discuss this with the editor in advance.
   
   
8. Demands or expectations. Don't tell an editor what you expect to be paid, or what terms you will offer -- especially if those differ from the payment or terms specified in the publication's guidelines. (One of my favorite cover letters was a 3x5 card with the typed phrase, "I am a professional and deserve your HIGHEST RATES!") If you wish to negotiate payment or contract terms, do so before you submit the finished article (or after you become an established contributor).
   
   
9. Opinions of your family, friends, or writing teachers. Editors are not interested in what your family, friends, loved ones, writing group, or writing instructor think of your work. Editors form their own opinions -- and regard references to the opinions of others to be a sure sign of amateurism. And please, never, ever tell an editor that your writing teacher suggested that you submit your work to that publication!

10. A list of prior rejections. Never tell an editor that this same article or story has been rejected by other publications. In the first place, most editors like to believe that they are your "first choice." In the second, editors are more likely to respect the opinions of other editors: If your piece has already been rejected by five other editors in the field, the current editor is likely to assume those other editors had good reasons for their decision. Most importantly, never imply that the other editors were "stupid" and that you are confident that this editor will be smart enough, clever enough, or kind enough to make the "right" decision. (S/he will, but it won't be the decision you're hoping for.)

The bottom line is simple. A good cover letter won't sell your manuscript, but it also won't hurt your chances of acceptance. A bad cover letter, on the other hand, may shoot down your submission before the editor even reaches the first page. So by all means, cover your work -- and yourself -- by keeping your letter short, sweet, and professional.

Here are a few examples of the wrong kind of cover letter:

More than I needed to know

"I am a 33-year-old housewife and mother of four. Up until two years ago I had never written anything."

"I am a single parent of two children. My hobbies are reading, writing and knitting."

"I am currently a substitute teacher with a lifelong penchant for daydreaming with my thoughts and emotions."

"I am a writer by nature, but only at the urging of my contemporaries have I finally decided to submit my work for publication." (Who else would urge you, if not your contemporaries -- unless you're channeling?)

"I'm 77, without too many years left, and I don't wish to use that time writing an article that will be unpublished." (OK, I cheated; that was from a query. It was submitted in faded grey type on pink paper; I didn't feel I had enough years left to read an entire manuscript in that format.)

"Reader's Digest returned this manuscript. I was advised to submit it to your company. Enjoy!" (I didn't.)

How's that again?

"Have you ever dreamed of being agent 007? An other dream you might have you looking for some drug smuggle or difussing a bomb at the last second?" (No, I didn't make that up.)

"Life is a donut hole; we are surrounded with great expectations, yet, in the end -- nothing." (Pretty much described the submission.)

"It is a human interest comment with a moral regarding sensitivity and compassion."

"You will find enclosed one humorous personal experience plus one SASE." (Good; I haven't had a humorous experience all day.)

"Enclosed are four letters from my dog."

"This whole article is, of course, just a thought."

Anything you say!

"Decisions - Decisions - Make this one fast!" (I did.)

"Please publish the enclosed character study." (I didn't.)

"Incidentally, after checking your word rates in the Writer's Market, I'm quite disappointed to find them on the very low end of the scale -- compared to other magazines with which I'm presently working." (For you, anything!)

"Give me info on how I can draw funnies and caricatures for your magazine. Make sure I WILL be paid (CASH ONLY). Send postage-free envelopes." (This was written on the back of a magazine blow-in subscription card.)

For more information, see Cover Me -- I'm Going In! by John Floyd

Copyright © 2001 Moira Allen

About the Author

Moira Allen is the editor and publisher of Writing-World.com, and the author of more than 300 articles and columns. Her books on writing include Starting Your Career as a Freelance Writer, The Writer's Guide to Queries, Pitches and Proposals, and Writing.com: Creative Internet Strategies to Advance Your Writing Career. Allen is a contributing editor (and former columnist) for The Writer and a frequent contributor to other writing publications. She has been writing and editing professionally for more than 25 years, and has also taught freelance and creative writing at several community colleges. Allen has recently launched a new travel website, TimeTravel-Britain.com.