| Writing Advice: Self-Publishing a Novel? What you Absolutely need to put on the Last Page
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Author:Will Kalif
You have been working hard on your self-published novel and soon your dream will come true -It will be printed. Or maybe you have already published a novel and are working on your next one. Don’t skip this very important step.
You have been working hard on your self-published novel and soon your dream will come true -It will be printed. Or maybe you have already published a novel and are working on your next one. Don’t skip this very important step.
I have read and seen a lot of self-published novels and have published two myself. The whole process can be very rewarding. But one thing I have noticed about self-published authors is that they tend to skip over the marketing aspects of their book. It is true that you are a writer, but if you are a self-published writer you have to be more than just a writer. You also have to be a marketer. No doubt you already know this. But did you know that your book itself is a valuable marketing tool for your other writing?
Okay, so what should you put on the last page of your novel?
You need to put on your marketer’s hat and do a little marketing of yourself to your reader. Do you have another book coming out? Have you previously published a book? Do you have a website or a blog? Put information about all these things at the back of your book. Your reader has purchased your book and will probably be very interested in finding more of your material. Make it easy for him or her to find more!
I recommend you spend a significant amount of time on this. And ideally you should have at least five or six pages of information about your projects, yourself and anything related to learning more about you. I would even go as far as putting your email address there too. (Of course, you need to be confident that you will be keeping the same email account for the next several years.)
Why should you do this?
There are two very important rules of marketing. The first rule is that a first time sale is very difficult to get. And the second rule is that a second time customer is very easy to get.
Making the sale of your book to someone was a difficult thing. You had to somehow find the people that were interested in your particular book and this is a challenge. Then you had to convince them to purchase it. And this was even harder. But after all your hard work you have come up with a group of people who have bought your book. Don’t let these people disappear! They are highly interested customers and are very likely to purchase more of your writing. But you don’t need to go through the process of finding them all over again. You already have them and they already have your marketing materials in their hands – your book.
Help your reader become an advocate for you!
People can be very passionate about the books they read and discovering a new author is something few readers can resist telling their friends about. Make it easy for your reader to spread the word about you. The conversation would go something like this: “I just finished this great novel. You have got to check this author out. His website is in the back of the book. Let me get the url for you.”
Writing a book is a challenge. But as a self-published author you will not be able to publish the book and then wait for the world to discover it. You have to take an aggressive approach to marketing it. If the book includes lots of materials about you, your other works, your website and your blog you will transform it.
Will Kalif is the author of two self-published epic fantasy novels.
Read free samples of his work at his personal website :
Storm The Castle - Creativity and Fantasy with an edge
Article source:
http://www.todays-woman.net
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| Posted on Saturday, December 09 @ 22:04:57 EST by Rose |
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