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sswriter writes "So, you've got a book. Most authors struggle to sell books. It's perfectly normal. But, smart authors are starting to use the Internet for book marketing. Whether they're using Blogs, articles, or even press releases, they're finding that Podcasts and Podcasting creates more buzz (and sales) than most other techniques they've done in the past. In this article, we lay out your first steps to thinking about podcasting as a book marketing tool. "
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By Sharon Housley
As podcasts increase in popularity, listeners have more choices. So while you might be ahead of the competition, you should still be thinking about ways that you can make your podcast unique and stand out from similarly themed podcasts.
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By Rich Brooks
Great. Just as you were finally wrapping your head around blogging and how your business could use it as a powerful communications tool to attract prospects and retain customers, the kid down the street/your brother-in-law/the local news media starts talking about podcasting.
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