
Ebooks -- Self-Publishing Your Way to Internet Success - Part 1
Date: Friday, March 10 @ 18:42:24 EST Topic: E-Book Publishing

Today's Woman
Guest Author: Shelley Lowery
Ebooks -- Self-Publishing Your Way to Internet Success Part 1 Writing A Successful Ebook
With today's advanced technology, it has never been any easier
for anyone to self-publish their own ebook. What's more, you can create and
market your own ebook (electronic book) for an unbelievably low price. Once you
purchase an ebook compiler and create your ebook, you'll automatically have an
entire stock of inventory on hand continuously. In addition, when you begin
selling your ebook, you'll pocket nearly 100% of your profits for each sale.
As you probably know, the Internet is all about information and automation.
Internet users want information and they want it right now. That's why ebooks
are considered to be the "perfect" online product. They provide Internet users
with the information they desire and can be instantly downloaded.
The key to writing a successful ebook is to write for your potential customer.
In other words, you must provide your potential customers with the information
they desire. I know, you're probably thinking, "how on earth do I know what my
potential customers want?" Well, there are a number of ways you can learn
exactly what they want. For example, visit some online discussion groups in the
area of your expertise. Go through all of the posts and read all of the
questions. If you see the same questions posted on several groups, then this
should give you a good idea as to what your potential customers want. Visit
forums, message boards, and newsgroups -- subscribe to email discussion lists --
visit Amazon.com to see the top selling books and see if you can develop your
ebook accordingly.
Once you've determined the focus of your ebook, your next step will be to break
your subject down into about 10 - 12 different areas. Each area will represent a
chapter. For example, if your ebook is focusing on dog grooming, your chapters
might look something like this:
Introduction to Dog Grooming
Dog Anatomy
Medical & Skin Problems
Bathing & Brushing techniques
Proper use and care of Equipment
Clipper & Scissoring techniques
Specific Breed Trims
Mixed Breed Trims
Safe Handling and Restraints
Rare Breed Recognition
Once you have created your chapter titles, you can begin writing each individual
chapter. When you begin writing, keep in mind, reading on a computer screen is
much more difficult than reading from paper. It not only causes eyestrain, but
it is also a much slower read. With this in mind, keep your writing to the point
and avoid any filler information that really isn't necessary. Provide your
readers with all of the information required for each chapter, but keep it as
simple as possible.
Write your text in small blocks and leave a space between each paragraph. Use an
easy-to-read font such as Arial or Verdana and use black text on a white
background. In addition, make sure you use plenty of white space. White space is
the empty space between your paragraphs and around your text. You certainly
don't want to overwhelm your readers with a solid page of black text. Not only
does it look bad, but it certainly won't keep their interest.
It is very important that you do everything you can to make your readers as
comfortable as possible. If your text is difficult to read, your readers will
not only become frustrated, but it will also make your ebook appear to be
unprofessional. Your ebook should be well organized and enable your readers to
easily locate important information.
To spice up your ebook's appearance, you may want to add a colorful border,
subject dividers and relevant images. In addition, enlarge your subtitles to
enable your readers to easily recognize the beginning of each new section. By
adding these extra touches to your ebook, you will not only improve your ebook's
appearance, but it will also keep your reader interested.
In part two of this series, we will focus on Ebook formats.
Copyright © Shelley Lowery
About the Author:
Shelley Lowery is the author of the acclaimed web design course, Web Design
Mastery.
http://www.webdesignmastery.com And, Ebook Starter - Give Your Ebooks
the look and feel of a REAL book.
http://www.ebookstarter.com Visit Web-Source.net to sign up for a
complimentary subscription to Etips and receive a copy of the acclaimed ebook,
"Killer Internet Marketing Strategies."
http://www.web-source.net
You have permission to publish this article electronically, in print, in your
ebook or on your web site, free of charge, as long as the author bylines are
included.
Source: http://www.todays-woman.net
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