Banner Campaigns
1. Stretches your ad budget. In general, banner ads cost less to create and place than other forms of advertising, including television and print ads, radio spots, and direct mail. In addition, they often deliver a more targeted audience than these advertising methods.
2. Strategically gets your name where you want it. New Web sites can build strong traffic by strategically placing banner ads on sites that relate to their offerings. For example, a hat vendor can place ads on fashion sites, or an office supply retailer can advertise on business sites. Online ads offer an advantage over announcements in traditional print, direct mail, and television ads - they give users immediate satisfaction by allowing them to click to your store right away to learn more about your business.
3. Generates qualified sales leads. If someone clicks on your banner, there's a good chance he or she is interested in your offering. This means banners tend to deliver highly targeted sales leads. Even ads with low response rates can be very effective if most respondents end up making a purchase.
4. Establishes your brand. By using the same look and feel for your banners that you use for the rest of your business, you can use these ads to reinforce your company's image to customers. Even if they don't click on the banner, they are exposed to your message, logo, and company image. Consistently applying company colors, trademarks, and product names in your banner ads will help your brand image stick in viewers' minds.
5. Enables you to measure the results. Technology can be used to measure Web user response to a banner campaign. For example, we provide you with an administration panel so that you can track your the visitors the campaign generated and analyze the effectiveness of your campaign. By tracking ad performance, you can determine which ads and ad placements pull the most customers to your Web store, and tweak your ads, offers, and media buys to improve your response rate.
Text Ad Campaigns
1. Text Ads are a non-invasive, non-annoying, low-cost way to get your site in front of thousands of people, to announce new projects or boost traffic to your sites.
2. Not everyone prefers banner ads. They're often annoying, distracting, and animated. Instead, these are simply text. It's far from an original idea, being based on Google's forethought with their highly successful Ad Words feature. Google changed everything by offering low-cost highly targeted ads that are actually useful. With Todays-Woman Text Ads, the aim is the same: make simple, low-cost, self-serve ads that don't annoy users with flashing or deceptive trickery.
3. How does it work? How much? It's quite simple, you submit three simple things as shown below:
• AD URL: http://www.todays-woman.net
• URL DISCRIPTION: Writing Recourses
• AD DISCRIPTION: Articles, workshops, free writers' community for men and women, publication how-to's and discussions, free e-books and weekly newsletter, join us today!
4. Along with your URL, a short title (20 characters or less) and a short description (50 characters or less) are all it takes to create an ad.
5. Text Ads start at $10.00 USD for one month, with unlimited impressions. So for as low as $95.00 USD, you can announce new projects, articles, companies, and services to thousands of authors and media-savvy users of Todays-Woman for one full year.
Where will my ad run?
Your text Ad will run on the front page of Todays-Woman.com, in the right and left sides of the site. It will also appear in the sponsor advertising found in the link directory. The front page typically gets most of the traffic on the site, and is the first thing one sees when they go to the site's URL.
What types of things should be advertised?
The best things to advertise are sites or services that appeal to the Todays-Woman community. This site relies on user generated content and off-site linking. If you have a site or project that would appeal to Todays-Woman users, this would make for a great ad. A sizable chunk of Todays-Woman users are interested in new contest, writing jobs, promotional deals and book publishing so in terms of products or services being offered to them, if it's some new wonder program, service or software, it will probably make for a successful ad.
How is payment handled, how long until my ad is online?
All Payments are handled through PayPal, which offers instant signup and lets you send money electronically from your checking account or credit card to anyone on the web. Your ad will be reviewed after submittal and if it fits are guidelines, will be approved within hours and start into the ad rotation.
What if I don't have a banner?
Todays-Woman can design a banner advertisement for you. What we need to know first, is what type of audience are you trying to attract, what service you offer or products. We encourage all banner clients to also provide any additional information like the following.
• Graphics you may wish to have included in your banner design
• Any special logo or corporate id included in the design
• Color scheme, what colors would you like us to use?
• What type of banner, static, animated, flash?
• The desired size of your banner
Standard Banner Sizes:
• Full banner 468x60
• Full Banner with Navigation Bar 392x72
• Vertical banner 120x240
• Buttons 120x90 - 120x60 - 88x31
• Vertical Tower 160x600
• Half Banner 234x60
• Square Button 125x125
Banner design for a single banner
• Static Banner------->$25.00 USD
• Animated Banner--->$45.00 USD
• Flash Banner-------->$85.00 USD
We currently only accept advertising clients for the following categories:
Advertising, Entertainment, Computers, Games, Webmasters, Recreation, Resources, Hobbies, Travel, Sports, Business, Shopping, Debt, Beauty, Free Stuff, Finance, Home Biz, Diet, Credit Cards, Family.
If you don't see your category listed, yet you feel we would be intrested in advertising your products or services contact us using our form here!
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